marketing
Learn with Manish mehta
10 modules
Certificate of completion
Lifetime access
Unleash the power of marketing to drive business success!
Overview
Marketing is a comprehensive course designed to provide students with a deep understanding of marketing principles, strategies, and tactics. This course covers various elements of marketing, such as market research, consumer behavior, product development, branding, promotion, pricing, distribution, and digital marketing.
Key Highlights
Master the foundations of marketing
Learn about consumer behavior and market research
Develop effective marketing strategies
Understand the importance of branding and promotion
Explore digital marketing channels
Gain insights into pricing and distribution strategies
What you will learn
Learning Outcome 1
Understand the fundamental concepts and principles of marketing.
Learning Outcome 2
Discover the process of conducting market research and analyzing consumer behavior.
Learning Outcome 3
Learn how to develop effective marketing strategies to reach and engage target audiences.
Learning Outcome 4
Explore the world of branding and promotion, and its impact on customer perception and loyalty.
Learning Outcome 5
Gain insights into digital marketing strategies and harness its power to expand your reach online.
Learning Outcome 6
Understand pricing strategies and distribution channels to optimize profitability and market reach.
Modules
Introduction to Marketing
3 attachments
Definition and scope of marketing
Coming Soon
Evolution of marketing concepts
Coming Soon
Importance of marketing in business
Coming Soon
Market Segmentation and Targeting
3 attachments
Understanding market segmentation
Coming Soon
Types of market segmentation
Coming Soon
Targeting specific market segments
Coming Soon
Marketing Research
3 attachments
Purpose and importance of marketing research
Coming Soon
Steps involved in conducting marketing research
Coming Soon
Methods of data collection
Coming Soon
Consumer Behavior
3 attachments
Understanding consumer buying process
Coming Soon
Factors influencing consumer behavior
Coming Soon
Consumer decision-making models
Coming Soon
Product Development and Management
3 attachments
Concept of product development
Coming Soon
Product life cycle
Coming Soon
Brand management
Coming Soon
Pricing and Revenue Management
3 attachments
Factors affecting pricing decisions
Coming Soon
Pricing strategies
Coming Soon
Revenue management techniques
Coming Soon
Promotion and Advertising
3 attachments
Promotional mix
Coming Soon
Advertising strategies
Coming Soon
Measuring the effectiveness of advertising
Coming Soon
Distribution Channels and Retailing
3 attachments
Types of distribution channels
Coming Soon
Channel design and management
Coming Soon
Retailing strategies
Coming Soon
Marketing Ethics and Social Responsibility
3 attachments
Ethical issues in marketing
Coming Soon
Socially responsible marketing practices
Coming Soon
Consumer protection laws
Coming Soon
International Marketing
3 attachments
Global market entry strategies
Coming Soon
Cultural considerations in international marketing
Coming Soon
International marketing mix
Coming Soon
Certification
When you complete this course you receive a ‘Certificate of Completion’ signed and addressed personally by me.
FAQs
How can I enrol in a course?
Enrolling in a course is simple! Just browse through our website, select the course you're interested in, and click on the "Enrol Now" button. Follow the prompts to complete the enrolment process, and you'll gain immediate access to the course materials.
Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Learn with Manish mehta
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